I have visited with many business people who have proudly shown me their Twitter accounts. Although they may have hundreds….or even thousands of followers; there is a common problem…their followers were not targeted. They are following anybody…and hoping that somehow, someway people will follow them back. These people have an assortment of followers ranging from internet marketers to porn to chemical engineers.
Imagine for a minute that you have a company that sells the best baby stroller in the world. You would much rather reach young mothers than the assortment I listed above. Now, how valuable would it be to you to have 2,000 or 10,000 young mothers all following your baby stroller company on Twitter? The value of that is priceless…because these are the people that are interested in what you are saying and selling.